Since everyone's doing it, i'll join in.
The IDEO video was a little documentary about how the employees at their company go about their work on a day to day basis. The guy in a tie and mustache seems like the best boss ever, he's always going from place to place and noticing all the changes to people's cubicles (like hanging their bikes from the cieling) and he seems really enthusiastic about everyone's ideas. He points out that even the most outrageous ideas are helpful because a more realistic idea can spawn from it. Some interesting things from the video was their brainstorming process and how they actually build their prototypes.
-As they brainstormed, they put up a big chart and place sticky notes with their ideas in the corresponding category (we tried this in class). Basically, this helps them figure out the strengths of the product, what needs to be improved, and how they can start improving its design.
-Once their ideas were organized and they figured out what they wanted to do, they visited the grocery store and took pictures of people struggling with the current carts, and took one for a test drive to help find even more problems with the design, asking people's opinions as well to get more perspectives.
In the end, their new cart was built with all of the features they wanted to include, helping improve the function of the cart and giving it a modern look. Some of the features like hanging the bags up inside the cart, and having temporary boxes for their cargo to prevent theft were really intriguing to me.
When we finished watching the video in our class, I went to my 2:30 entrepreneurship class and we watched the same video and did a case study on IDEO's new shopping cart.
how weird.
-caleb
No comments:
Post a Comment