I enjoy cold showers, growing a big beard and then shaving it, and keeping my caffeine tolerance low. I'm a sucker for fantasy sports.
Wednesday, August 24, 2011
(202) - TYPE
John and I created our "type" out of cords. I think the plug in at the end of some letters really adds a nice detail to the letterforms.
As for my homework:
Define:
- Grid: a set of vertical and horizontal lines for the alignment of type, images, and other elements used in a piece of work. Designers use grids so that we can implement the elements we'd like to use in our presentation in an orderly and structural way. Grids are essential for the design of books, manuals, pamphlets, and other multi-page works. A specific grid will help the designer make choices about things such as letter spacing, type face choice, type face weight, and more.
- Modular Grid: A modular grid is a strucure that implements the use of columns to organize the page, similar to a newspaper. This is what we'll be doing in the first few exercises of project one.
- Margins: The space between the edge of the content of a page and the edge of the page itself. Margins can be flexible but are often restrained by specific printing needs.
- Columns: Modules that are vertically oriented. The use of columns helps the designer maintain consistency in line-length throughout the page.
- Grid Modules: "fields" of text or other elements that are separate from other content from the page. These can be columns, rows, or other shapes made from other modules in the page.
- Flowlines: Alignments of text or other elements that break the space of a page into horizontal strips.
- Gutter: Inner margins of a page, created by the space between one field and another.
- Hierarchy: The emphasizing of certain elements of a page. Hierarchy can be established by font size, font weight, element size, element weight, or the implementation of other visual prompts. Proper hierarchy makes designs more legible and information more memorable.
- Typographic Color: The overall tone of blocks of text on a page. This is created by font weight, leading, and other character settings. It does not refer to the color (red, blue, yellow) of text. In order to maximize legibility, it is important to efficiently contrast letterforms from the page that they're on.
- White Space: the negative space used in an image. Negative space refers to the space that isn't taken up by text, images, or other elements in a design. White space helps create emphasis towards the important part of a design and the hierarchy of specific pieces of the design.
- Contrast: The difference between one object and another. Black vs. White
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