I chose Oriental Bistro mainly because it's delicious.
Some of the main problems with the takeout experience was that they don't give you any utensils, you need your own plate to eat off of, and there is a lot of plastic.
For the new packaging I wanted to go with a simpler approach that uses no plastic and no adhesives as well as a design that allows you to eat straight from the package.
Here are my mocked up versions of the packaging, from its earliest stages to being almost complete.
^ Original mockups with dividers inside
^ Mockup using tabs and refined stripes, sticker holding sleeve in place.
^Refined mockup with new sleeve, colors.
^No more sticker, tabs holding sleeve together
^More refinements, new tab system, wider sleeve
^New colors, wide tab fits more snug
^No more dividers on inside. Simpler packaging, less materials
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